Deeplocal creates and builds experiences that help brands tell their stories and connect with their audiences in new, unexpected ways. We work in both digital and physical disciplines, though our projects find all kinds of ways to dissolve the boundaries between the two. Everything we do is rooted in culture and faithful to strategic insights about our audience. We want to get them talking about something amazing they’ve experienced—not about an advertising campaign.
Our team is comprised of creatives, marketers, strategists, technologists, engineers (mechanical, electrical, robotic, and software) and artists. Whether we’re making robots, software or socks, we do the vast majority of our production in house. This allows us to be nimble in our process and give our clients excellent visibility into each project, from start to finish.
Invent products and experiences for innovative brands
To be a place where amazing talent can invent, create, and inspire
Before launching Deeplocal in 2006, artist and engineer Nathan Martin was better known for leading a punk metal band called Creation is Crucifixion and a collective of media artists and hackers called The Carbon Defense League (CDL). The CDL made a name for themselves by hacking electronics and manipulating mainstream media, and their projects earned them attention from national press, including CNN, ABC News and USA Today.
After leading workshops at hacker conferences alongside the likes of Steve Wozniak and winning awards on the art festival circuit, Nathan returned to Carnegie Mellon, where he began collaborating with like-minded engineers, artists and roboticists at the STUDIO for Creative Inquiry. Deeplocal began as a spinoff of this art and technology lab, and our partnership with the CMU continues to this day.
Over the first several years, Deeplocal developed apps and digital products, and consulted on new technology, such as a high-res robotic photo system called Gigapan. Nathan and team eventually began working with advertising agencies on a variety of projects, the first of which was the Nike Chalkbot. The project swept industry award shows, winning a Grand Prix at Cannes, a Webby, an Andy, a Clio, and many others.
The company has gone on to expand its capabilities across creative as well as engineering. Team members have their names on several patents, and at least two products have been sold off to existing companies.