Press Release

Deeplocal CEO Nathan Martin Wins Pittsburgh CEO of the Year Award

Pittsburgh, PA, October 18th, 2017 — Deeplocal Founder and CEO Nathan Martin was named CEO of the Year by the Pittsburgh Technology Council at their 21st annual Tech 50 Awards on Thursday, October 12th. The awards are an annual celebration recognizing companies at the forefront of innovation and tech in the southwestern Pennsylvania region.

This accolade is the latest success in what has been a landmark year for the marketing innovation studio, beginning in April when they were acquired by WPP, the world's largest communications services group. In September, the company announced a few more big moves—including an expansion of their search for key creative and business development talent to the West Coast, and a new home for their Pittsburgh headquarters in nearby Sharpsburg, PA.

Martin spun Deeplocal out of an art and technology lab at Carnegie Mellon University in 2006, and since then he has become a globally recognized leader of innovation in advertising, growing Deeplocal's portfolio to include award-winning work for some of the world's most celebrated brands. In the last year alone, Deeplocal has launched projects with Lyft, Netflix, Google, and National Geographic, earning press in The New York Times, The Verge, Entrepreneur, and many more publications. Also in 2017, the company was named as an Ad Age Creativity Innovator for the second year in a row, and individual projects have won an Ex Award, Communication Arts Interactive Award, and SEGD Global Design Award.

"I'm grateful to the Pittsburgh Technology Council for this honor, especially among so many impressive nominees, but this is really a reflection of the remarkable work that the team has continued to create—work that uses technology to get people's attention and make a meaningful imprint on culture" said Nathan Martin. "There is no blueprint or formula for what we do; most agencies find what works and keep repeating it, but to actually solve our clients' marketing challenges with innovation, our team embraces the unknown and truly invents every day."


Deeplocal, a Pittsburgh-based marketing innovation studio and Carnegie Mellon University spin-off, invents products and experiences that help some of the most loved brands in the world tell their story in new and remarkable ways. Deeplocal has received numerous awards in advertising and design, including being named 2016 Ad Age Small Agency of the Year and 2017 Ad Age Creativity Innovator Standout. Deeplocal's work has been featured in Fast Company, Wired, The New York Times, USA Today, Good Morning America, Gizmodo, Engadget, Forbes, and many more publications.


Alicia Barnes