An interactive test driving experience measures tire performance – and your mood.

Awesomecross was a first-of-its-kind experiment that tested the correlation between the performance technology of the new BFGoodrich g-Force™ Sport COMP-2™ tire and the amount of fun drivers have behind the wheel. Drivers were invited onto a responsive course that reacted to tire performance using built-in accelerometers. We also tracked each driver’s mood through EEG devices attached within the helmet, and saw moods escalating as the tires’ G Force did. This next-level experience showed the connection between trusting your tires and the joy of the ride, in real time.