An interactive live stream lets football fans act on their favorite superstitions, virtually.

Supporting Bud Light’s “It’s only weird if it doesn’t work” tagline, we built a machine that enabled NFL fans to virtually bestow luck on their favorite team during Monday Night Football games. Fans powered the machine through a homepage takeover on ESPN.com, and when they voted they saw their superstitions play out in real time through our hosts and interactive set. This was a first-of-its-kind interactive live streaming event.