Doodles brought URL to IRL with its Genesis Factory, revealing the origins of Doodles 2 through whimsical interactions.
Color, creativity, and zany laboratory antics transported attendees into the Doodleverse at NFT.NYC. A Doodlebot interacted live with guests, while a blinking, stirring, forever-whirring Minting Machine allowed token holders to “materialize” brand new Doodles 2 NFTs using hand cranks and levers. For custom swag, token holders visited the Doodle-Press, a heat press machine for shirts printed with their NFT character. Fans walked away with personalized keepsakes and a new sense of ownership in the Doodles experience.
1400+ DOODLES 2
GENESIS BOXES
PRE-ORDERED WITH THE
MINTING MACHINE
CUSTOM T-SHIRTS
WITH THE DOODLES-PRESS
Communication Arts Interactive – Environmental Winner
New York Design Awards – Silver Winner for Marketing, Branded Experience
Event Marketer’s Experience Design & Technology Awards – Silver Winner for Best High-Tech Audience Interaction