dOODLES X SHOPIFY
at SXSW
Shopify’s token-gated gift shop takes commerce into the future.
To show how Shopify powers purchases in web2 and web3, we transformed the Doodles NFT universe into a one-of-a-kind physical retail experience. ShopDoodles at SXSW was the first-ever Doodles merch drop—tangible collectibles, purchased on-site via Shopify's point-of-sale and instantly delivered. Bright pastels and photo ops drew guests in; whimsical activations, including a Doodles spaceship, bubbly merch machine, and swag slide, made them stay.
DOODLES SPACESHIP
CELEBRATIONS
WITH PERSONALIZED
CALLOUTS
GOLDEN TICKETS
BY BURNT TOAST
REDEEMABLE FOR
TOKEN-GATED MERCH
“At SXSW, it’s hard to miss the line snaking around the corner on East Cesar Chavez Street with Instagram-types of all stripes waiting to get into Doodles.”
—Ad Age
“SXSW Goes Crazy for Doodles.”
—Wall Street Journal
The Drum Awards for Experience - Retail/In-Store Experiential Brand Activation Winner