A cryptic, comically oversized button triggers a delivery stunt like no other.

To celebrate Feastables’ new chocolate bar formula, MrBeast tasked Deeplocal with creating an outrageous, fun, and ridiculous delivery “drop” for influencers. The result? Custom-made, MacGuffin-style buttons that, when pressed, counted down to the exact moment when a Jeeves-esque butler arrived on site, ready to serve Feastables from a silver tray. As the timers went off, influencers heard an ominious knock; when they opened their front doors, they found a long, red carpet, flanked by gold stanchions. By walking all the way to the end of the runway, they greeted the butler and received their surprise chocolates.

Deeplocal designed, engineered, and built the buttons and custom packing crates in-house. Services included: design, fabrication, UX, mechanical engineering and integration, software development and integration, and experience design for the creator deliveries.

The physical buttons were experienced by few, but witnessed by many. With a potential audience reach of 51M across platforms, and over 19M views on TikTok alone, Feastables Beast Button content resulted in increased hype and brand awareness.