Custom 3D-printed bracelets are created through an algorithm and social media data.

Freeform (formerly ABC Family) wanted to promote their launch by celebrating their audiences’ individuality and self-expression. So we created a truly personalized takeaway, with the help of a proprietary algorithm that analyzed fans’ social media DNA (pulled from their Twitter data). We partnered with artists to translate results into one-of-a-kind bracelets that we then 3D printed. Fans tweeted at Freeform for a chance to receive a bracelet. If they won, they got an animated GIF of their unique design. The physical bracelets, printed in real time at the launch party, were later mailed out.