GOOGLE AT CES 2019
The Ride of your life (literally) and more with the Google Assistant at CES 2019.
After a big win at the 2018 conference, Google wanted to continue to revolutionize CES in 2019, and to hero the helpfulness Google Assistant in a remarkable, unexpected way. Working alongside their team, we concepted, designed, and engineered the spectacular Google Assistant Ride. It was a real dark amusement park ride, complete with animatronic characters, train cars, photo ops, and even its own song. Riders traveled through a day in the life of an animatronic Dad, who relied on help from the Assistant to manage the kids’ schedules, complete errands, and even celebrate Grandma’s birthday. The Ride was the talk of CES and beyond.
CUSTOM IN-TRACK
TRIGGERING SYSTEM
INTEGRATED THE IN-CAR AV
EXPERIENCE WITH EXTERIOR SCENERY
GIANT ANIMATRONIC
CHARACTERS
SOME OVER 11 FEET TALL
“The work and engineering that went into this — and the quality of what they built for something that’ll only be here for a few days — is seriously absurd.”
—TechCrunch
“It was fun and it's the most impressive booth experience I've ever seen at any trade show.”
—CNBC
Winner of the Ex Award for Best B-to-B Environment and Finalist in the AdAge Experiential Awards for Best Conference/Event Activation