An interactive pop-up environment designed for people to experience new Made By Google devices.

With the release of three new pieces of hardware, Google wanted to create a physical environment where people could try out the new devices before purchasing. Deeplocal acted as the creative technology partner for Google and designed a user experience that reinvented a traditional retail atmosphere into a connected, on-brand space. Our engineers developed a playful, immersive environment inspired by the get-it-done attitude of classic hardware stores and tool shops, but made interactive and magical with Google’s emerging technology. Each experience in the Hardware Store shows people how a Google device can be a tool that makes impossible projects possible with #MadeByGoogle.