Dual-purpose pinball: Google’s AI-themed arcade games entertain and educate.

Level up! For GML 2023, we worked with Google on a one-of-a-kind, interactive pinball experience. Three fully-customized gaming cabinets showed the power of Google AI when paired with marketers’ expertise. Attendees launched a ball, representing their ad campaign, into playfields filled with targets to hit, features to launch, and points to gain. Colorful backboard screen animations, sound effects, and flashing LEDs engaged guests and brought them closer to the brand.