VIRGIN VOYAGES JEN AI
A new way to set sail: Virgin Voyage’s custom video invites from JLo.
Many are eager to travel again in a post-pandemic world, but coordinating trips with friends and family can be a headache. Cue a new way to kickstart vacations—Jen AI. We worked with Virgin Voyages on their generative AI project: video messages from JLo with custom text inputs using a deepfake effect. On Virgin Voyages’ Jen AI page, visitors enter a first name, a guest first name, and then select activity and location preferences to receive a personalized video invite via email.
As a creative tech partner, Deeplocal managed front-end integration and built the backend to generate the video takeaway.
1.4 BILLION
MEDIA IMPRESSIONS
30,000+
CUSTOM VIDEOS
“Virgin Voyages…allowed users to prompt a digital avatar of Jennifer Lopez to issue tens of thousands of customized video invitations to a cruise.”
—The New York Times
“The messages from Lopez can be customized with the occasion, amenities they want to hype, destination and the names of the organizer and invitees.”
— Adweek
“Virgin Voyages is using celebrity-backed AI to encourage its customers to plan their next big celebration.”
— Ad Age