KIT KAT NEVER-ENDING
TRICK-OR-TREAT BOWL
Kit Kat’s never-ending bowl is made for those with a seriously spooky sweet tooth.
Tired of “Please Take One” signs? We teamed up with The Hershey Company to design and engineer a Never-Ending KIT KAT® Trick-or-Treat Bowl that invited kids to take as much candy as they want—handfuls at a time. Appearances included Salem, Hershey’s Chocolate World in NYC, The Late Late Show with James Corden, and Fun Fore All Family Fun Park in Pittsburgh, PA. The mysterious invention garnered over a billion earned media impressions.
OVER 1.7 BILLION
EARNED MEDIA IMPRESSIONS
ACROSS ONLINE, SOCIAL
AND BROADCAST
WITH APPEARANCES IN
SALEM, NYC, PITTSBURGH,
AND ON THE LATE LATE SHOW
“Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents.”
— Adweek
One of the “Spookiest Brand Campaigns” for Halloween 2022.
TikTok user MickMickNYC’s post about the bowl gained 3 million views.