Lyft’s retro arcade pop-up invited Sundance attendees to warm up and play games between rides to the movies.

As the official rideshare partner for Sundance 2023, Lyft wanted to create a cozy, branded hangout spot for film fest attendees. The Lyft Arcade, next to the official Lyft pick-up/drop-off area, offered throwback games, a hot cocoa bar, and plenty of opportunities to win prizes—and discount codes. Between long screenings, moviegoers could stretch their legs, test their skills, and mingle before heading to their next destination.