Lyft cars play Grammy-nominated songs with the sounds of their alarms and horns.

Lyft wanted to celebrate the 60th Grammys in New York City with a clever, subversive stunt. We teamed up to create a roving orchestra of tricked-out Lyft cars that played Grammys hits with their horns, alarms, wipers, and speakers. Each car also had a custom receiver installed that enabled us to control them from a single transmitter. We parked the cars in permitted lots, set off the alarms to gather a crowd, and triggered the show remotely to their surprise & delight. Lyft cars played chart-topping songs such as “Despacito.” The stunt went viral and had car horn hits stuck in everyone’s head for days.