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LYFT AUTO TUNES
We partnered with Lyft for the 60th Grammys by transforming cars into an impromptu orchestra using horns, alarms, and speakers.
Using custom receivers and a single transmitter, we remotely triggered alarms in key locations to gather a crowd, then surprised them with a live performance. The stunt went viral, with car horn renditions of Grammy hits like "Despacito" echoing in everyone’s head for days.