A Lyft ride that takes the passenger through a quick detour to the Upside Down.

During the promotion for season 2 of Stranger Things, Lyft passengers could request a Lyft ride with Strange Mode. Passengers would enter a normal Lyft car, but along the way Strange Mode would activate, turning the ride into a paranormal experience. The car moved through a sequence of effects from radio static, to rumbling chairs, to a Demogorgon hand pressing through the ceiling, and even the driver vomiting a slug. The experience ended in a mysterious location, with the car approached by people in white hazmat suits who would reward the passenger with an Eggo waffle for good measure.