Courtside, redefined: Meta Quest at NBA Crossover put fans’ heads in the game.

To show how Quest connects fans to the game like never before, Meta tapped us to create a unique, basketball-centric activation for three days in Salt Lake City. Guests played Golf+ and Creed in demo pods, experienced the thrill of an NBA game courtside in VR, and answered a Hooper DNA questionnaire to inform the design of their custom-made poster (drawn by PosterBots on-site). Each guest determined their own user journey in headset, exploring the role of spectator and gameplayer in revolutionary ways.