Meta Quest’s tongue-in-cheek nod to drop culture tapped into VR fans’ lifestyles in and beyond the headset.
December 14th, 2021, QUEST DAY, played out at questday.fb.com and across social at @oculus. Throughout the day, we shared over-the-top inventions for Quest fans of all stripes: pet lovers, bakers, athletes, music fans, horror enthusiasts, and more. Inspired by Quest community subreddits, each invention integrated with Quest 2 headsets in tactile ways, bridging physical and digital. While they weren’t ready for mass consumption (and won’t ever be), Dr. 6DOF, an outlandish fictional Meta engineer, and his sidekick Questy, demoed each fully-functional prototype in a series of videos and announced related giveaways. The final surprise “drop” was 500 free Quest 2 headsets.
20 THOUSAND
NEW FOLLOWERS
ACROSS META’S
SOCIAL CHANNELS
500 FREE QUEST 2
HEADSETS
FOR “SUPER SECRET”
BONUS DROP
“Meta's 'holiday' offers a host of weird and wonderful experiments.”
—CNET
60% increase in social mentions from Meta’s daily benchmark.