Themed window displays doubled as interactive demo pods, inviting guests to try out the most popular Quest 2 games.

We teamed up with Meta Reality Labs to create a holiday pop-up like no other. In NoHo, NYC, each windowpane of the #WishForTheExtraordinary store was a lens into a different immersive universe; visitors become part of the display when they slashed cubes in Beat Saber, lived out their QB fantasies in NFL PRO ERA, took on an opponent in a match of Eleven Table Tennis, and joined astronauts aboard the International Space Station in Space Explorers. Outside, passersby gathered; inside, guests tested products, made holiday purchases, visited the gift-wrapping station, and snagged a fun giveaway.