An interactive live stream lets people bash or defend a Miracle Whip piñata.

Inspired by Miracle Whip’s “Don’t bash us until you try us” tagline, we partnered with the brand to create a digitally-controlled robot arm and online gaming experience, website, and Facebook app. From May 1 through Cinco de Mayo, Miracle Whip invited fans (or haters) to take control of the robot to either bash or defend a Miracle Whip bottle piñata. Votes from players controlled the piñata-bashing robot in real time.