A Nest Cam IQ safe tests your IQ against the product by timing your ability to crack the code.

As Nest was releasing the new Nest Cam IQ, they wanted a way to show off the innovative features that make it the most intelligent security camera on the market. We designed an easy-to-use, intelligent experience that demonstrates Nest Cam IQ’s security and smarts, titled The Heist, and built a custom, Nest-branded “safe” that is activated by a touch screen interface. Passerby are given 60 seconds to unlock the safe and must answer three home-inspired clues to get the combination. Winners are rewarded with a free Nest Cam IQ, and everyone gains an understanding of Nest’s intelligent technology.