A “Netflix and chill” switch that gets you ready to watch with the press of a button.

We all know the feeling of settling in after a long day to binge watch our favorite shows on Netflix, and all the daily rituals that go along with it. Tapping into that cultural phenomenon, we created a button that dims the lights, orders your favorite takeout, silences your phone, and turns on your TV to Netflix with just one simple press. The Switch was released as part of Netflix’s Make It campaign, where we designed real devices (inspired by behavioral insights) that people could DIY as maker projects at home. This one went viral online and received lots of love from fans, press, and industry awards.