DOODLES AND DEEPLOCAL
@ EXPERIENTIAL MARKETING SUMMIT
This May, Deeplocal and Doodles attended Event Marketer’s annual Experiential Marketing Summit to discuss bringing Doodles’ digital universe into the physical world at SXSW and NFT.NYC. The panel featured Mackenzie Keast – Extended Experiences for Doodles, Sean Scanlan – Creative Technology Director at Deeplocal, and Emily Price – VP of Marketing at Deeplocal.
Here are three tips the team shared for creating long-lasting brand love through experiences powered by creative technology:
Call in your community and lead with design. Doodles’ pastel universe is instantly recognizable, so we created experiences that were designed to immerse fans in the aesthetic off-the-screen. Each touchpoint and playful interaction infused with Doodles’ signature look and behavior gave visitors a sense of brand ownership and camaraderie with fellow fans.
Enable brands to shine by removing friction. Shopify point-of-sale integrations brought commerce into a new realm by offering the convenience guests are used to, but through one-of-a-kind experiential (rather than merely transactional) means. People were able to have fun, connect with Doodles, and get lost in the experience instead of feeling bogged down by logistics.
Unite digital technology with analog form factors to build connections. Our brains are wired to love tangible cause and effect; in other words, pushing buttons is fun. Adding physicality to experiences makes them more memorable, whether that's inviting people to push buttons, pull levers, adjust sliders, or move their bodies. When creating experiences—especially those centered on digital IP and products, determining representative actions and rewards will build more connections than even the very best scenic design.
Also at EMS, Doodles Genesis Factory at NFT.NYC was recognized as a Gold Finalist at the annual Ex Awards, showing that celebrating community through seamless user experience and creative technology is a win for both brands and consumers.
