NFL x TWITTER:
CONFETTI TWEETS
Fan Tweets printed on confetti rain down on the Super Bowl field after the game.
We partnered with Twitter Sports and the NFL to print fan Tweets on the celebratory confetti that sprinkled the stadium after Kansas City won the game. Submissions were sent via #NFLTwitter and printed in real time. Press and fans alike were delighted to discover this easter egg, and those who were at the game lit up social media and press with photos of the confetti. Fans watching the game from home could send their messages to the team through this real time experience.
THOUSANDS OF
FAN TWEETS
PRINTED IN REAL TIME
A FREE TAKEAWAY
FOR FANS
CONFETTI PIECES BECAME COLLECTOR’S ITEMS
“Fans who realized their tweets had been memorialized were stoked, and eBay entrepreneurs who attended the Big Game took notice, quickly monetizing their confetti-collecting skills.”
—GQ
Winner of two Hashtag Sports Awards for Best Big Game Spot/Stunt and Most Creative Partnership.