NIKE ART BASEL:
THE ART OF TRAINING
A living, breathing work of art where every movement counts.
Nike and The Robot Co wanted to celebrate the intensity, rhythm, and physicality of LeBron James’s training like never before at Art Basel Miami. Acting as a creative technology, concepting, design, and production partner, Deeplocal helped bring The Art of Training to life; this immersive experience transformed guests’ workouts into high art, by responding to motions in real time.
Working in TouchDesigner, we helped craft a visual language that emulated key stages in LeBron’s training regime: Strength, Conditioning, and Recovery. Each of these sensory-driven scenes revealed the beauty of athletic movement through layered textures and colors.
Strength featured abstracted, interwoven strands of muscle fiber flexing, breaking down and regenerating.
Conditioning gave a sense of fluid motion, visually landing somewhere between a CT scan of the vascular system, and dynamic, satellite images of floodplains.
Recovery was designed to look like cells under a microscope, with metallic hues and fluid, shape-shifting forms.
Each of these “living landscape” visualizations, displayed on large, LED screens in the exhibit space, evolved over time based on motion-tracking cameras collecting data. In addition to the visuals, which went through many creative iterations, we also created the algorithm that generated the visuals.
Throughout, we tested intensively – our team set up depth sensors and motion-tracking software in a controlled environment, simulated guest interactions, and continoulsy refined visual responsiveness.
Open from Dec 6 - 8th in Miami, The Art of Training showcased the magic of Lebron’s legacy in a novel, guest-driven way. From fitness classes in the morning, to parties at night, these glowing, dynamic artworks mesmerized attendees and transformed the environment.
