Reese’s Puffs x Lil Yachty bring you Lil Yachts that swirl your milk and blast your bops.
To promote the Reese’s Puffs x Lil Yachty partnership, Anomaly tapped us to design, engineer, and produce a limited run of tricked out Lil Yachts that swirl your milk and blast your bops—complete with a first-ever milkcuzzi, B.O.A.T remote, and built-in bluetooth speaker. We created a dedicated drop site for fans to purchase the premium collectibles, along with custom branded shipping containers for safe housing. Lil captains ate em up; the yachts sold out in under a minute.
20,000 FANS
CLICKED TO BUY IN THE FIRST MINUTE
FIRST-EVER MILKCUZZI
TO SWIRL YOUR MILK
“Milkcuzzi your puffs to your favorite bangers.”
—HYPEBEAST
Featured in POPSUGAR, HYPEBEAST, GEEKSPIN, Ad Age as a Creativity Editor’s Pick, and more.
20,363 visitors clicked “Buy Now” on the drop site in the first minute. The Lil Yachts sold out in 57 seconds.