Reese's Puffs Lil Yachts

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REESE’S PUFFS LIL YACHTS

 
 

Reese’s Puffs x Lil Yachty bring you Lil Yachts that swirl your milk and blast your bops.

To promote the Reese’s Puffs x Lil Yachty partnership, Anomaly tapped us to design, engineer, and produce a limited run of tricked out Lil Yachts that swirl your milk and blast your bops—complete with a first-ever milkcuzzi, B.O.A.T remote, and built-in bluetooth speaker. We created a dedicated drop site for fans to purchase the premium collectibles, along with custom branded shipping containers for safe housing. Lil captains ate em up; the yachts sold out in under a minute.

 
 
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20,000 FANS

CLICKED TO BUY IN THE FIRST MINUTE

 
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FIRST-EVER MILKCUZZI

TO SWIRL YOUR MILK

 
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“Milkcuzzi your puffs to your favorite bangers.”
HYPEBEAST

 
 
 
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Featured in POPSUGAR, HYPEBEAST, GEEKSPIN, Ad Age as a Creativity Editor’s Pick, and more.

 
 
 
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20,363 visitors clicked “Buy Now” on the drop site in the first minute. The Lil Yachts sold out in 57 seconds.