Bust out Crunchy, Chocolatey, and Creamy beats—right at your kitchen table.
RP-FX is a first-of-its-kind, playable cereal box powered by a custom AR web app. Available on grocery store shelves, Reese’s Puffs RP-FX boxes let fans create beats using only their favorite cereal and their phone. How it works: (1) Pick up a box at your local store. (2) Visit PuffsFX.com. (3) Place Puffs on the sequencer grid on the back of the box. (4) Point your phone at the box and jam.
And, inspired by the pros out there having fun with RP-FX, we made something extra. The RP-PRO is a limited-edition synthesizer complete with custom-molded Reese’s Puffs buttons and chocolate drum pads, a built-in sampler, and a dome visualizer. Oh, and you can pour Puffs right out of it.
3 COLLECTABLE
RP-FX BOXES
CRUNCHY DRUM MACHINE, CREAMY LEAD SYNTH,
AND CHOCOLATEY BASS SYNTH
100% DAILY VALUE
OF KILLER VIBES AND COSMIC SOUND
“One of Reese’s cleverest moves”
—Adweek
Featured in GEEKSPIN, HYPEBEAST, Mashed, DJ Mag, Adweek, and more.
National ADDYs gold winner for Augmented Reality and Innovative Use of Interactive / Technology