A custom interactive experience at the NYSE for Slack’s direct listing celebrated the amazing work of people who use Slack every day.

We partnered with Slack to celebrate their direct listing in typical Slack fashion – by thanking their customers. Using the NYSE as our backdrop and inspired by Slack’s message of “Your work is our work,” we designed an experience that communicated how Slack makes work more collaborative, efficient, creative, and fun. A band playing throughout the space set the stage, representing how Slack makes it easy to jam on projects together. To convey the collaboration and partnership Slack is known for, there was a custom double-handled cold brew coffee tap from Joyride coffee (if you want to fill up a cup, you needed to find a partner first). There was also a creative activity to design custom figures with Bricks & Minifigs, an exhibit about the lifeline of product development with Cole Haan, delicious treats from Molly Moon’s Ice Cream, and more. On a big day for the company, Slack chose to use the space to celebrate their partnerships. Like everything on Slack, their success was shared.