A DJ-inspired mixing table shows marketers how easy it is to mix custom creative using Spotify Ad Studio.

Spotify’s Ad Studio lets brands curate messaging to match moments in listeners’ lives—from work to working out, commuting to cooking. With audience insights at their fingertips, brands can target based on habits and mindsets. To show off this capability, Deeplocal designed and built an interactive table for use at the Spotify House in Cannes. The experience invited marketers to take a seat at a touchscreen table—complete with a mixing board and tactile controls—to create custom branded content. As users manipulated the faders and knobs, their ad changed in real time, revealing insights about their audience and creative. The table highlighted Spotify’s Ad Studio offerings using data-driven content that felt unique to the brand.