A first-of-its-kind, tech-enabled cooler keeps White Claws ice cold and fully-stocked.

An empty cooler is a White Claw fan’s worst nightmare - and a major party foul. To Grab Life by the CLAW®, we teamed up with the popular hard seltzer brand to create the world’s first tech-enabled Claw™ Cooler. This exclusive, limited-edition device keeps 20+ White Claws at any icy 35° (the perfect temperature) with iceless refrigeration. Supplies running low? No worries, the Claw™ Cooler sends text alerts to keep the good times rolling. Plus, it’s Bluetooth-enabled, with built-in speakers, lighting effects, and animation-states suitable for any and every vibe – including “Party Mode!”

As part of White Claw’s summer sweepstakes, anyone could enter online to win a Claw™ Cooler (T-Pain not included).