ZAGAT TINY CAFE
A tiny cafe serves miniature versions of some of NYC’s best dishes.
For the launch of Zagat’s 2017 Top NYC Restaurants and their mobile app, we custom-designed and opened a tiny food cafe. Inspired by Zagat’s tiny-yet-perfect reviews, we tapped into the budding cultural trend of tiny food to open a cafe serving bite-sized versions of recipes from NYC’s highly-rated Zagat restaurants. Tiny Cafe was open for three days in Astor Place, drawing huge crowds. The experience engaged a new millennial audience all while reinforcing Zagat’s time honored commitment to directing people to the best food experiences in the city.
OVER 1 BILLION
EARNED MEDIA IMPRESSIONS
MORE THAN 3,300
TINY DISHES SERVED
ON HAND-FIRED TINY PLATES
Featured in outlets such as The New York Times, The Verge, Buzzfeed, ABC’S The Chew, and more.
The Shorty Awards Gold Winner for Best Location-Based Experience.
Shared on social by celebs like Rashida Jones and Jacques Torres.