LEAVE YOUR MARK
This remote strategy invites people to participate in something big, and receive documentation of their contributions.
Invite people to participate in something bigger than themselves (typically a big public display and/or real world experience), and also documenting and showing them their individual contributions.
Can’t cheer for your favorite team because the stands must be empty? Send in a message to be printed along their path into the stadium by a street-printing Chalkbot (then watch your favorite players read them in real time).
NIKE CHALKBOT
A robot chalks messages on the route of the Tour de France.
NFL X TWITTER: CONFETTI TWEETS
Fan Tweets printed in real time rain down on the field after the Super Bowl.
NIKE WRITE THE FUTURE
An enormous LED display on one of Johannesburg’s tallest buildings displays fan-submitted headlines.
NATGEO EINSTEIN’S CHALKBOARD
A robotic chalkboard artist draws selfies using Einstein’s handwriting and equations.