CONNECTED OBJECTS
A connected object is a real, tangible thing that connects someone to a digital experience.
Sending people real physical objects, or giving them the opportunity to make them at home, can connect your audience to a virtual experience in a lasting way. Connected objects magically communicate with another object or digital interface to give users a sensory experience from afar.
For example: are you promoting a new show and want to break the fourth wall? Create an interactive object and send them out to fans who can use them to magically control the show (like this thing we did called Netflix Socks). You can make these at scale, or you can make a limited run or a prototype and give everyone else FOMO.
Netflix Socks
Smart socks that automatically pause your show when you fall asleep.
PRIUS MIND-CONTROLLED BIKE
A futuristic concept bike that allows users to shift gears with their minds.
Netflix MR. BEAR
A pair of connected bears turns on Netflix with a hug, so you can watch together while apart.
POP SECRET Poptopia Pop dongle
A popcorn-scented dongle creates the first-ever smellable mobile gaming experience.
HEARTSTRINGS BINGE BOX
A connected tissue box that automatically dispenses tissues while you watch the show.
NETFLIX SWITCH
A “Netflix and chill” switch that gets you watch-ready with just the press of a button.