Reese’s Puffs RP-FX & RP-PRO
Challenge
Reese’s Puffs has always been a part of pop culture, from the iconic 2000s rap to the recent Lil Yachty remix. To encourage embracing life’s most extra options, Anomaly partnered with us to create a one-of-a-kind, playable cereal box.
Strategy
Powered by a custom AR web app, RP-FX cereal boxes let fans create beats using the box, Puffs, and their phone. Fans picked up a box, followed instructions to visit PuffsFX.com, placed Puffs on the sequencer grid, and pointed their phone at the box to start jamming.
Producing breakfast, one beat at a time
Inspired by the pros, we created the RP-PRO: a limited-edition synthesizer with custom Puffs buttons, chocolate drum pads, a built-in sampler, and a dome visualizer. The best part? You could pour Puffs right out of it.
Augmenting your breakfast reality
Engineered around a camera-based interface, AR overlays guided at-home musicians through their beat creation experience, allowing them to switch between the cereal boxes to layer beats and share their bops with the world.
100% DAILY VALUE
OF KILLER VIBES AND
COSMIC SOUND
19.5m
Total organic impressions
289M
Earned media impressions across GEEKSPIN, HYPEBEAST, Mashed, DJ Mag, Adweek, and more
4M
Reese's Puffs synthesizer cereal boxes put into production