It’s still possible to create experiences in the real world.
Screen fatigue is real. Brands can still create events in the real world. Creative and safe approaches to social distancing are extremely important to these types of events, including making these tech-free or touchless. The primary audience may be smaller than what we’re used to, but these types of events will also scale through a great story to a larger remote audience.
Want to make it safe for kids to have fun outside again? Create a Six-foot Carnival with reimagined games and rides that keep little ones at a distance without compromising on fun. Prove that you don’t need a gym to stay fit by chalking a socially-distanced 5k route around the city with lanes spaced six feet apart. Or, spread joy to one family at a time with an Ice Cream Slide Truck that travels the city dispensing popsicles down a slide to hungry hands.
Note: The examples below weren’t designed for physical distancing, but they represent projects that could easily be done within safe social distancing guidelines. We’ll continue to add to this list as we release new safe & scaled events.